Programme
10 a.m.
Welcome speech by the CEO of Andorra Telecom
Jordi NadalCEO of Andorra Telecom
10.15 a.m.
“The formula for the success of Andorra's tourism brand”
Noemí Pedra
Directora de màrqueting i comunicació d'Andorra Turisme.
Directora de màrqueting i comunicació d'Andorra Turisme.
Noemí Pedra will explain the success formula behind the Visit Andorra tourism brand, from the restyling to the brand definition, the creative evolution of the campaigns, and how they manage segmentation and media plans. She will share the impact of the campaigns with a detailed analysis of the results and data evolution.
10.45 a.m.
Coffee break
11.15 a.m.
“Branding trends 2026: the strategy to make them happen”
Javier Velilla
Soci Director de Comuniza
Soci Director de Comuniza
He will present the branding trends 2026 with data, cases and insights from brand managers and experts in the world of marketing and communication, offering a roadmap for companies to plan their communication objectives for the coming year.
12 p.m.
Q&A and closing remarks
#jornadaempresa2025